ASICS stands for "Anima Sana In Corpore Sano“ - a sound mind in a sound body. The derivation of the name is as curious as the brand is successful. They sat that the "powerful alliance of body and soul is the one and only purpose of ASICS sport technologies".
At ASICS they see the sportsman and their customers as being in tune with one's inner self and one's surroundings.
It all started just before 1950, when Mr. Onitsuka started Onitsuka Co. Ltd. Looking stunned at post World War II Japan with its huge numbers of homeless children he asked himself: "What can I do to give them a better future?" His love for sports led him to the right answer: That sports would be the best starting point to achieve this. ASICS the company was born.
By offering a wide range of sports footwear, apparel and equipment, the company continued to grow. Up to now, ASICS is the now one of the largest brands in the sports shoe market worlwide.
